We are a non-profit dedicated to igniting collective action and improvised leadership in crisis. Because people and communities who lead themselves out of a crisis recover faster and come out better – physically, emotionally and financially.

Wherever, whenever community crisis occurs, we want people to 

• Take action to help themselves, and not be victims.
• Take action to help others, and not be bystanders.
• Take collective action, and create a more robust effort.
• Take effective collective action by improvising leadership, and creating Vision, Direction, Progress, Unity, and Inclusiveness.

We empower individuals and communities to take action and help themselves in a crisis, by spreading the confidence, skills, and mindsets of improvised crisis leadership.

• Support spontaneous leaders who are working to organize collective action with their micro-communities.
• Create learning experiences that community organizations can deliver to take local leadership and collective action from none to good-enough.
• Convert research results into effective coaching and learning experiences that will accomplish our mission and realize our vision.

Zeno works with us on research in the areas of human behavior and crisis management. His expertise is in research related to clinical psychology, community engagement, the psychology of crisis response, and heroic action. He is driven by a love of understanding human behavior and crisis response, and a professor at the Medical College of Wisconsin.

Aaron works with us in designing immersive learning experiences. His expertise is in interactive game design, live-action roleplay, teaching, and film and video production and exhibition. He is driven by a love of the learning power of games, and is on the staff of The Game Academy.